Why is social media a useful tool for global industries when managing a project or campaign?
- You can advertise even in the early stages of development
- Monitor the public opinion for feedback
- Reach a mass audience
- Ease of collaboration
- Give updates to customers and gets them to interact. Folksonomy: encouraging and audience to interact with your post.
LO3 REQUIREMENTS:
1) How to develop a project
Apart from personal and social by prosumers (consumers who produce content and contribute to the web) and grassroots productions, (the product of a prosumer. from the ground up, not made by huge conglomerates but everyday people. E.G. Citizen journalists) social media is increasingly used by media professionals to generate ideas for projects and use online tools and social media to collaborate:
Documents that help to manage projects/productions: production schedule- when key tasks are going to happen, call sheet, visualisation diagram, proposal/treatment.
2) Evaluating suitability of project development tools
3) Evaluate ways to reach an audience
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