Monday, 25 September 2023

'Welcome To Wrexham' case study

Disney+/Ryan Reynolds: Welcome to Wrexham 

Disney+ advertises for 'Welcome To Wrexham's second season using official trailers as they know people want to see what's coming up in the second season. Direct marketing. 

Ryan Reynolds posts photos of himself with the team and directly addresses the camera, sorta like behind the scenes content. He can do this as he has 'star quality' and people will stop scrolling on social media when they see his face, he himself is a brand. 

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