Planning a campaign

Gemini Films are an independent film company based in the UK. The company wants to promote the opening of its new film ‘In Static’. The genre of the film is a gritty thriller with a BBFC certification of 15. The film will be released in July 2023. The film is expected to generate interest from a variety of TV magazines and review websites because the lead actor is soap star ‘Harry Sparkie’. The narrative is centred on friendship and homelessness. Gemini Films wants to promote the film six months before the release. The trailer is complete. 

6* Develop a social media campaign for the opening of the film ‘In Static’.   

In your campaign you must include the following aspects: 

• Timescales, milestones and review dates
• Channels used to reach the audience
• Content plan

- Gemini Films: The client name will influence what your 'handles' are gonna be called. 

- UK: Tells us who the TA is, Influence visuals.

- New film: Visual content. Trailers, posters, interviews/backstage footage. Insta, TikTok, YouTube. Use features of social media such as Instagram live interview using polls and audience engaging in asking questions.

- In Static: Product name as a teaser, another handle, #'s to start trends, 

- Gritty thriller: Influence visuals. Thriller= greys, blacks, reds. House Style. 

- 15 certificate: Target audience= Insta, TikTok, YouTube (use 3-4 channels) 

- July 2023: 15s off school. You always start your campaign 6 months before release. Use time of year to influence visuals. Competition is Easter: tickets to premier.  

- Harry Sparkie: Any other people involved: #'s, handles, tagging

- TV Magazines and review websites: Interviews with Harry

- Friendship + Homelessness: Partner with a charity to raise awareness. Folksonomy: as many opportunities to get audiences involved with campaign. Audiences design teaser and get to meet harry.

- Trailer is complete: we can use it as part of our campaign.

First sentence would be "the main purpose.."

Social Media and Endorsement

Communications company 'Mint Mobile' used celebrity endorsement from Ryan Reynolds, ideal self/partners.

Kim Kardashian- SKIMS 

Steph Curry- Under Armour 

Travis Scott- McDonald's 

Kevin Bacon- EE 

LO3: Retweets

Kim Kardashian- 

1) Personal: Posts about Kourtney's baby shower with photos of her at the event. 

2) Promotional: Promotion for her skincare collection in which she tags her brand 'SKKN' in her posts. 

3) Political and social commentary: Tweets about Armenian Genocide and raising awareness about a cause that's personal to her.  

LO2: Explore and understand Moral Panic

Morals: standards of behaviour, principles of right and wrong.

Panic: sudden uncontrollable fear of anxiety, often causing wildly unthinking behaviour. 

The idea of a Moral Panic is that someone or something evil/negative is threatening the moral way of life. Historically this had led to literal witch hunts, outing communist, anti-semitism and various other groups as being dangerous. 

Whereas in the period before the 1990s Moral Panics were spread by word of mouth, rumour and tabloid journalism. The rise in internet use and access led to information (and mis-information) being spread far and wide rapidly.

With the advent of Web 2.0 band social media becoming popular, moral panic's spread more widely and quickly. 

Despite the actual group that caused the terror attacks being Islamic extremists Al-Qaeda, ideas of violence, hatred and terror have become associated with Islam following the 9/11 attacks. Racism became much more prevalent and wasn't dealt with as people in positions of power weren't punishing the racism and often joining in on it. 

Media Panics:

- Violent video games                          

- Slipknot                                                  

- Eminem                                                       

- Instagram 'influencers'                      

- Little Britain                                            

- The Royal British Legion                    

- Gender Rights                                          

- The COVID-19 Vaccine                               

Social media as a source of moral panic:

- Cyber Bullying 

- Catfishing 

- Misinformation 

- Trolling 

- Access to inappropriate content 

- Cloning 

- Radicalisation 

- Blackmail + extortion 

- Anonymity and lack of consequence 

- Body Image 

- Social Isolation 

- Likes Replacing Interaction 

- Employer Checks

Identify two ways that the term 'moral panic' relates to the use of social media channels (2 marks)

One way in which moral panics relate to the use of social media is body image, young people online look up to unobtainable body standards of social media influences which causes serious negative effects on the young person such as eating disorders, self harm, depression and many more. Another way moral panics relate to the use of social media is 

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