Wikinomics- Tapscott+ Williams 2006
- Web 2.0 have changed the way which products have been produced
- prosumers work through YouTube, SoundCloud, Flickr
- this has led to participatory culture- where audiences directly engage with production and the culture of media products
- Example: Lego Movie using fan animations in the film
- Wikinomics Principles: Open-ness (opening production up to a global talent pool allowing online collaboration), sharing (the sharing of code, content, ideas throughout online community), peering (working alongside peers rather than in competition), acting globally (working across geographical boundaries)
Electronic Agora
- concept of using online meeting spaces (forums/chat rooms) for discussion
- Prone to trolling: Persistent negative commenting to gain a wider reaction
- Web Utopia: the idea that the Web is a tool which drives positive change and innovation
- For example Reddit
Censorship
- When speech or public communication (media) or other content is considered objectionable or harmful by regulators or tutor edited from media products
- BBFC, ASA, OFCOM
- Examples: Human Centipede pt2
Regulation
- Control or guidance of media products by government or non-government bodies
- Social media doesn't get regulated
- BBFC: British Board of Film Classification
- ASA: Advertising Standards Authority
- PEGI: Pan European Game Information
Cultural Censorship
- Government directly intervenes in public access to media/information from other cultures/countries under the guide of maintaining existing culture within a country.
- State sanctioned media: Media channels operated and controlled by the ruling gouv
- Dissident: an individual speaking against the government and providing alternate views
- Example: North Korean State Media, France regulating radio to have a certain % of French music.
Globalisation
- The process of exchange of ideas/media on an international scale . Resulting in shared culture/ideas/politics across borders
- Examples- Hello Kitty: Japanese cartoon that became globally recognised, Marvel, Facebook
Global Village- Marshall McLuhan 1964
- the idea that the world has access to a huge range of information through the web allowing sharing and collaboration across geographical borders/distances through the utilisation of technology.
- Web Utopians: Gauntlett
- Wingnut Films/WETA producing 'Thunderbirds Are Go' in New Zealand while voice actors record in UK
Moral Panic: Artificial Intelligence stealing jobs according to Elon Musk
Uses and Gratifications of Social Media
- Personal Identity
- Surveillance
- Social Interaction
- Entertainment
Media companies target us through analytics and algorithms to meet our needs which ---- through social media.
Crowdfunding vs Crowdsourcing
Crowdfunding: Process of using an online service (Kickstarter) to generate funds for the production of a media product. Investors are rewarded with perks - from credits through to set visits, premiere seats, props.
Example-Kickstarter: 'We Are The Beat' Sci-fi dance film. Has a goal of £47,470. 11 levels of support available, perks include a link to a special spotify playlist, phone wallpapers, 2 tickets to exclusive screening. It has 22 hours to go.
Crowdsourcing: This is the process of using online services such as LinkedIn to find personnel (staff, specialist) to fill roles in your production team for the creation of a media product.
Rockstar games can benefit by using crowdsourcing to hire new environment designers as the employer can search up 'environment designers' and look through profiles to find anybody they deem suitable and message them to ask to hire. As well as this Rockstar can post asking for level designers and people can reply to them and find them using the post. It makes hiring employees much easier.
Scheduling
Online scheduling tools allow you to manage projects - Your U6 Questions are likely to be centered around the creation of media campaigns. Meaning you need to reference online tools which can:
- Manage Multiple Diaries, Organise Teams, Assign tasks, manage a timeline, Set Deadlines, Communicate changes/updates
3 Online management tools: Teams, Trello, Asana, Monday.com
Trello and Monday are better than using Outlook as
Trello is known for its user friendly interface and accessibility making it more suited for smaller teams, such as its colour coding that makes it easier to see what tasks everyone is on. Monday is more advanced and has more extensive set of features making it suitable for enterprise level companies, Outlook on the other hand has much less features. Both Trello and Monday have free versions and is a completely online platform making location non-dependent, whereas Microsoft only has paid versions.
E-Sports
Its different from standard video gaming in that E-sports is competitive and has an engaging viewer element to it much like traditional sports. For example, League of Legends pits five players against another five in a virtual battle arena. E-sports allows players in teams or competition to communicate as well as stream their matches and competitions with audiences through platforms such as twitch.
E sports players use an electronic agora to share information on matches, allows globalisation for people to view matches globally, can be used to promote new products targeted audience through e-sports channels, dedicated social media channels (Twitch) used for e-sports, allows them to engage in advertising dialogue with a ready made target audience, viewers can live chat and react to matches in real time through the streaming service such as Twitch.
