What trends on social media have fitted the models of:
- Globalisation: Disney using social media to promote 'Wish'. The use of twitter for Disney+ to promote the Percy Jackson premier.
- Online Collaboration: Ryan Reynolds, Hulu and Disney+ promoting 'Welcome to Wrexham', BBC and Disney+ cross promoting 'Dr Who'
- Moral Panics: Gaza/Peace protest vs EDL in London, Effects+ increase in children vaping, shooting of climate protest.
How can social media enhance audience engagement with a media product
- Avatar: A decade buildup had fans awaiting the 'Avatar: The Way Of Water' release. To keep audiences interested, the social media campaign encouraged viewers to re-watch the original film to form connections with the characters by using character focused visuals and trailers as well as using the actors such as the Twitter interview where users could submit questions.
How did the electronic agora have an effect on the UK attitudes to Palestine and the sharing of information/disinformation by both groups
- Many celebrities post their strong sided opinions to tons of impressionable fans, leading to the spread of misinformation amongst those fans.
- Twitters: Replies to government posts from both sides making allegations
- AI generated images shared on Instagram to share fake news
How are media products created using Wikinomic Principles?
- Nintendo Direct
Regulation & Censorship
- Fortnite: regulation of showing guns/weapons in promotion and skins in attempt to make it more kid friendly
- Ofcomm regulating M&S food advert with burning of paper hats in the same colour of the Palestine flag
- Eternal (Marvel) for 2 LGBTQ characters kiss in film. Saudi Arabia refusing to show it in cinema.
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