Friday, 12 January 2024

Revision notes H2

Globalisation: a media product/company being accessible in multiple countries. E.G. Meta, Disney, Warner Bros

Specific products: Star Wars Films, Stranger Things, Instagram

Barriers: Regulation, Censorship, cultural censorship/value issues


Production: Utilising Web 2.0+ technologies to allow production across geographical borders within the same company or media production

Benefits: Reduced costs and timescales  due to meetings taking place online or projects being managed digitally (Asana, Microsoft Teams, Trello).

Drawbacks: Working across Timezones can be difficult as it makes meetings and deadlines difficult, language barriers, technological advancement.


Moral Panic: When social media is used to circulate views some find morally upsetting resulting in widespread concern/challenge

Example: Blue whale challenge, Andrew Tate, Momo

Social media allows this to happen as the lack of fact checking and the rise of 'citizen journalism' means stories/panics are hard to limit. 


Wikinomics: the idea that through online, global collaboration, products can be made better and faster.

Example: Linux Operating systems, open office, Minecraft (Before MS bought it)

Principles: Sharing of ideas, non progeting file types, collaboration (Peering), acting globally

Benefit to media products: Using Wikinomics  principles, small producers, can create better products through online collaboration 


Electronic Agora: a web utopian idea that social media can be used for the advancement of humanity by sharing and discussion of ideas and theories in forums+ closed groups

Examples: Reddit, Stack Overflow, 

However: Trolls- a user expressing an unpopular, controversial or offensive opinion to create negative discussion


CrowdfundingUsing web technologies to gain lots of small funds from a larger online audience to create a media product, E.G. GoFundMe, KickStarter.

Crowdsourcing: using web technologies/ social media to source skilled practitioners to create a media product. E.G. LinkedIn, Frellancer.org, REED


Long Tail Theory- The principle that a media product which does not initially perform well financially can do so overtime given a better distribution method.

Examples: Anchorman, Bee Movie, Fortnite, Slades 'Merry Christmas Everybody'

Distribution: Online Streaming, VoD, MoD, traditional channels















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case studies

 crowdfunding example: night in the woods gained funding through kickstarter, GoFundMe crowdsourcing: gaining skilled practitioners for a me...