Answering exam questions

1) Social media to promote an album release?

Instagram, Tiktok, Snapchat

1b) Why?

Instagram would be a usable social media channel to promote a new album because the label could post audiovisual content to the account. This allows the artist a personal connection with their audience. 

2) Social media concerns:

1- Exposure to extreme viewpoints

2- Clickbait which exposes audiences to unwanted content

3- Grooming of children and vulnerable adults

3) Two examples of celebrities receiving negative publicity 

1- Nigel Fareje (Twitter/Instagram): Mad over not winning 'Im A Celebrity'

2- Noah Schnapp (Twitter/Instagarm): 

4a) Ethical issues before a product is promoted globally?

1- Stereotyping: avoid where possible

2- Creating an unobtainable body standards for young people

3- Cultural Considerations: modesty 

4b) How can one of these issues be addressed?

1- Research laws and culture 

5a) Identify 2 ways in which online tools can be used to generate funding for new project

1- Sharing the CF campaign on social media 

2- E-mail in digital mailing list 

5b) One advantage of using social media to source personnel for a new project

1- 

6) Identify two social media channels used to promote a movie you have studied

1-