Effects of Web 2.0 led to crowdfunding/crowdsourcing, which is an example (source) of wikinomics. Which has been made possible with technological convergence.
Twitter has evolved but was originally used for news as it is one of the older social medias, this means its TA is much older. Kickstarter campaigns such as StarCitizen used synergy to promote the crowdfund. Backlash/trolling happened as they took so long to release, and still haven't.
- another example 'Ever-space'- big on Instagram
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